SHINE Humanity Partners with Art of Giving to Support Rural Healthcare in Pakistan

SHINE Humanity has partnered with Art of Giving to make donations to rural healthcare in Pakistan more accessible through an interactive kiosk that allows shoppers to support underserved communities in about a minute.

The partnership introduces SHINE Humanity's work to Art of Giving's Automated Kindness Machine, located at Ocean and Atrium Malls in Karachi. The kiosk provides visitors with information about the healthcare nonprofit's services and an opportunity to contribute directly to its work.

Art of Giving estimates that 84% of adult Pakistanis donate to charity each year. The partnership aims to help donors better understand the organisations they support and follow the impact of their contributions.

Visitors can watch a short video on the kiosk's screen, select SHINE Humanity on its tablet and donate cash on the spot. They receive an instant printed and SMS receipt, while Art of Giving's brand ambassadors explain the nonprofit's mobile clinics, telemedicine services, clean water projects and community health programmes.

The initiative also offers options for continued support. Donors can access a link to set up monthly contributions, while those interested in volunteering can register to give their time. Supporters who prefer bank transfers can seek assistance from Art of Giving's donor services team.

SHINE Humanity provides primary healthcare services to underserved communities in rural Pakistan, where access to doctors remains limited.

“For many families in rural Pakistan, a doctor is still far out of reach, and our quality primary healthcare services exist to close that gap,” said Faheem Khan, CEO of SHINE Humanity Pakistan. “With Art of Giving, anyone in Karachi can now help bring that care to those communities in about a minute, and stay connected to the difference they make long after.”